Google Ads — advertising from your admin panel

Prepare an ad using your catalog, connect Google Ads and manage campaigns. Open Advertising → Google Ads. Goals cover sales, reservations and appointments, calls and visits.

Availability. Your plan must include marketing tools and the extension must be enabled. The section uses AWS; cenaly.ru offers Yandex.Direct instead. Country restrictions also apply. If the connection service is unavailable or Google has not approved the integration project for production accounts, the screen explains why. Re-entering credentials does not remove that restriction.

Connecting an account#

The Google connection belongs to the owner’s account, once for its locations. Select an ad account and the location for the campaign. Available connection methods are Google sign-in or an invitation to a manager account; accept the invitation in Google Ads.

Before connecting you can preview an ad from the catalog, its landing page and geographic reach, check location readiness and save a draft. This does not publish an ad. Settings manages the connection; expired or revoked access requires reconnection.

Tabs and campaigns#

There are six tabs: Overview, Campaigns, Measurement, Audiences, Analytics and Settings. The selected tab is stored in the URL (?tab=), so reloads and shared links retain it.

Overview shows location readiness and health checks. Campaigns shows campaign cards, statuses and metrics. Launch a prepared campaign, pause it or configure its audiences here. Launch requires a spending confirmation. Open Google Ads itself for additional controls.

Creating a campaign#

Click Create ad. The wizard has five steps:

What to promote — orders, bookings, calls or visits; the offer and landing page.
Where and when — geography, radius around the location and schedule.
Budget — the average daily budget and the spending limits shown by the wizard. This is not a promise of identical charges every day.
Ad — keywords, headlines, descriptions and assets. AI can prepare a draft using location data; review its text and promises.
Review — validation and preview before creation.

A campaign is created paused. Preparation and creation do not start delivery; launch is a separate confirmation. Ad spend is billed to your Google Ads account. Paid AI suggestions use the platform’s separate AI balance.

Measurement and audiences#

Measurement helps configure conversion actions and the storefront tag. Until then, spend and clicks do not mean the system can see sales; a pilot notice explains this limitation.

Audiences lists audiences and their status. Campaign cards let you choose where to use them. Having a list alone does not guarantee serving eligibility, which depends on its state and Google’s requirements.

Analytics#

Review spend, impressions, clicks, conversions, trends and campaign results for the selected period. Linking ads to orders requires configured measurement. The report distinguishes Google metrics from platform order data; do not add them as independent sales.

Limits and troubleshooting#

Connection fails: check connection status, account access and accepted invitations. Integration-project approval cannot be fixed by changing your password.
No spending: new campaigns are paused; also check moderation, campaign status and payment setup in Google.
No sales in reports: check Measurement, the tag and collected events. A click is not a sale.
No section on the Russian brand: use Yandex.Direct.

Advertising and marketing — other channels
Yandex.Direct — another advertising channel
Site widgets — connecting a website
Analytics — platform reports

FAQ#

Does creation immediately incur ad spend?#

No. Campaigns are created paused. Delivery and ad spend require a separate launch and Google’s approval.

No. The connection belongs to the owner’s account; select a location when working with advertising.

Must I write the whole ad manually?#

No. Ask AI for a draft, then review and edit it in the wizard.

🔍 Google Ads