Yandex Ads — Advertising Without an Agency

The Yandex Ads section is a simple wizard for launching ads in Yandex.Direct. It's built for an everyday venue owner: no need to understand bids, negative keywords or ad-account settings — you answer a few plain questions and the system configures the rest.

Open: Admin Panel → 📣 Advertising → Yandex Ads (admin.masamenu.tr/yandex-ads).

⚠️ The section is currently unavailable and is being migrated. Signing in with Yandex ID, the campaign wizard and the AI ad-text generation ran through the server routes of the old admin hosting; after the frontend moved to static delivery they stopped answering. The integration is being moved to the platform's server functions — until then the wizard cannot create a campaign. While the migration is in progress, run campaigns in Yandex.Direct itself; the screens described below are what the section will look like afterwards.

Where the section is available. The "Yandex Ads" card is unlocked by a plan with marketing tools (advertising and SEO) and is shown only to accounts whose locations are in one of these countries: Russia, Belarus, Kazakhstan, Uzbekistan, Kyrgyzstan, Armenia, Azerbaijan, Georgia, Moldova, Tajikistan, Turkmenistan and Turkey. It is a closed list — outside it the card does not appear in the App Store.

Connecting#

Click "Sign in with Yandex ID" and grant access to Yandex.Direct — you authorize once. The connection is made for the selected location.

The 5-step wizard#

Step 1. Goal#

Choose what you want from the ad:

More orders from the menu — the ad leads people straight to your menu so they can order.
More people nearby learn about you — show your restaurant to people who live and work close by.

Step 2. Where to show it#

Targeting uses Yandex.Direct regions. The radius shown by the wizard is not sent as an exact serving boundary. The integration selects an explicit region or resolves the location’s city; if neither is available, it falls back to all of Russia. Before launching, check the actual geography in Yandex.Direct. The section itself remains unavailable for the migration reason stated above.

Step 3. Budget#

Set how much to spend per day. You can change it any time or stop the ad completely. Pick a duration: run indefinitely or limit by a number of days. Spend is charged to your Yandex.Direct account balance, not your Meni balance.

Step 4. The ad#

The system prepares the ad text from your menu — a headline and body. Edit anything by hand, or click "Generate again" for another variant. A preview is shown alongside.

Step 5. Review & launch#

The final screen brings it all together: goal, radius, budget, duration and where the ad leads. Click "Launch" — the campaign goes to Yandex moderation.

After launch the ad is reviewed for a while, then starts running.

Campaign dashboard#

The dashboard shows all your campaigns with clear statuses: in moderation, ready, active, paused, rejected (with a reason) or archived. For each you see:

spend today and over the last 7 days;
impressions and clicks, with a plain-language hint ("out of every 100 impressions, N people clicked through");
actions: pause / resume / edit budget / archive.

Yandex Business listing#

The page also has a read-only business listing: publication status, category, address, phone and a link to the profile. Editing remains in Yandex Business. A separate information card links to priority placement on Maps; it does not activate that service.

Google Ads — campaigns and analytics for Google
Telegram Ads — creative and honest attribution for Telegram
WhatsApp Ads — Click-to-WhatsApp via Meta
QR Menu — the menu page the ad leads to

FAQ#

Do I need to understand Yandex.Direct settings?#

No. The wizard asks plain questions and configures the campaign for you. Advanced parameters are intentionally hidden to keep things simple.

Who pays for impressions?#

Spend is charged to your Yandex.Direct account balance. Meni does not charge for impressions.

Can I change the budget after launch?#

Yes, the daily budget can be changed right in the campaign dashboard at any time, where you can also pause the campaign.

Where does the ad text come from?#

An AI prepares it from your menu. You can edit the text or regenerate it.

🟡 Yandex Ads