Email campaigns
Campaigns are emails to your subscribers: a seasonal menu, a promotion, reopening after a refurbishment, a weekend promo code. The subscriber list is collected by the storefront itself and stored in your account.
Where: Website → “Configure site” → Store Studio → the “Campaigns” tab (admin.masamenu.tr).
Building the email
A campaign has an internal name (only you see it), a subject and a preheader — the short line email clients show next to the subject.
The email itself is built from blocks, top to bottom:
| Block | What it is for |
|---|---|
| Heading | A large accent line |
| Text | A paragraph; **bold** and [label](https://…) links are supported |
| Image | With alt text and, optionally, a link |
| Button | A call to action — “See the menu”, “Order now” |
| Promo code | A code with a note |
| Divider | A line between parts |
An incomplete block is flagged and left out of the email.
The email is multi-language: language tabs sit at the top of the editor, each subscriber receives their own language, and the first tab acts as the fallback for the rest.
The AI draft
Instead of a blank page you can describe the task in one line — “tell them about the new autumn menu and invite them to try the seasonal soup” — and the AI assembles a draft: subject, block copy and button. You edit it from there.
Choosing the audience
The audience is defined by filters:
- subscriber languages (empty means all; subscribers with an unknown language do not pass a language filter);
- sign-up source: the storefront form or popups and forms;
- purchases: any / purchased / never purchased / lapsed (with a threshold in days);
- minimum number of orders.
The recipient count is calculated live, before sending. Unsubscribers are always excluded. If the audience is empty or exceeds the single-send limit, you are warned before pressing “Send”.
Purchases are counted from completed orders of this location; guests who ordered without an email are not counted.
Preview and test send
- Preview shows exactly the email a subscriber will receive; tracking is disabled there, so previewing does not skew statistics.
- Test email can be sent to any address of yours (up to 5 per hour) and does not affect campaign statistics either.
Sending is irreversible: the confirmation shows the exact recipient count, and a campaign cannot be recalled once started. A sent email can no longer be edited — create a new campaign for a repeat.
What you see after sending
In the campaign list and card: recipients, opens, clicks and unsubscribes. Opens and clicks arrive gradually as people read the email — the card refreshes itself.
Where subscribers come from
- the subscription form on the storefront;
- popups and forms with email capture;
- guests who left an email at checkout and agreed to receive campaigns.
The subscriber base opens from a link in the same tab. Every email carries an unsubscribe link, and an unsubscriber never receives another campaign.
Related topics
- Engagement campaigns — collecting emails on the storefront
- Returning guests — guest recognition and order history
- Loyalty — bonuses and promo codes
- Commerce — coupons you can put into an email
FAQ
Do I need my own mail server? No, sending goes through our infrastructure.
Can I email only people who have not ordered in a while? Yes — the “lapsed” filter with a threshold in days. It applies to former customers only.
What happens with unsubscribers? They are excluded from every audience automatically; there is nothing to track manually.